The dairy industry across
the world is evolving, and so the numerous dairy farmers who look
forward to producing high milk and income out of their dairy farms.
Lately, it has also been endorsing the implementation of latest
technologies, dairy equipment, and milk software to cultivate dairy
farming for improved milk yield. The consumer market, on the other
hand, is growing contemporarily. The demands of consumers are
increasing exponentially in context to the quantity and assortment of
dairy products to choose from. It is the perfect time for the milk
industry to be innovative and inculcate latest dairy food trends that
are seen to affect the production and consumption of dairy food
products in the offing. There are disparate sections amongst the
consumers based on their consumption of dairy products and eating
habits. Let’s analyze how the new trends take over the dairy
industry in the next 5–10 years, in tandem with the consumer
expectations and demands.
Organic &
Sustainable Nutrition
Currently, the word
population stands at 7.6 billion. It is foreseen that the number will
rise up to 10 billion by 2050. The challenge is, to improve the
health and nutritional value of food while leaving minimal impact on
the environment. About 2.1 billion of the total population are obese
whereas a further 1.5 billion people suffer from malnutrition. Many
dairy companies, today, are promoting organic food—a way to feed
healthy food to people that has been grown in a natural environment.
This leads us toward a better understanding of the sustainable food
system formed by inter-relations between environment, agriculture,
food, nutrition, and health.
Demand for Natural
Food
The new generation is
seeking natural food that could satisfy their nutrition requirement
and keep them healthy and active. The dairy companies are emphasizing
on the study of probiotics and the associated benefits in weight
management, heart ailments, degenerative illness, and overall
wellbeing.
Call for Transparency
As consumers are becoming
more aware today, the same approach reflects in their buying habits.
They are concerned and call for access to brand details, product
nutritional value, sourcing policies, human rights, and more while
buying any product from the manufacturing companies. This helps them
be aware of what they’re consuming and what the impact of the same
is. Besides, the companies are focusing on deploying technologies
like data analytics, sensors, dairy software, and digital technology
to utilize data for better decision making. This helps them improve
their logistical efficiency, supply chain traceability and risk
visibility.
Reduction in Food
Wastage
Of the total food
produced across the world, nearly, one third is wasted in some or the
other manner. Thankfully, the global citizens are becoming aware of
this major issue and finding ways to curb the same, both individually
and through organizations supporting the agenda. A number of
governments across countries are taking this problem to a political
level, trying to enforce laws, and committing reductions goals to
tackle the challenge. As the land availability decreases gradually,
there’s increasing competition amongst the industries dealing with
by-products of food and beverage, thus, opening new channels for them
to earn revenues. This results in developing a circular economy in
the food industry through innovative solutions and policies.
Closing
The discovery of new
technologies are expanding the horizons of the dairy industry,
creating an innovative approach toward sustainable nutrition.
However, if the right strategies and measures are developed and
adhered to, they can collectively empower the milk industry.
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